PASTORS, LEADERS & MINISTRY TEAMS

Module 1: Brand Equity

We will identify what voice your church has. We will also focus on the brand's value and what you are currently known for, and how to solve any current challenges. Finally, we will measure how you define success.

• What is branding?
• Is it the same thing as marketing?
• What is your brand?
• What is your brand goals?
• What is your brand’s value? 
• What are you known for?
• How do you define success?
• What are your current challenges?

Module 2: Brand Process

In this module, you will discover how to reach your target market, by creating niche specific content and engagement opportunities. We will also dive deep into the power of demographic research during this phase. 

• Defining Your Audience
• How to Record and Maintain Church Growth Data 
• The Importance of Demographic Data 
• What is 'Niche Focused Discipleship?' 
• Developing Discipleship Personas (Target Audience)

Module 3: Brand Messaging 

The next step is discovering your ministry's voice in a crowded physical and digital space. We will clearly define the following:

• Defining Your Church's Mission
• The Power of Vision
• Core Values: What Makes Your Ministry Stand Out?
• Storytelling Communication Strategy: How Relatable IS Your Church to Those You Serve?
• Why targeting the right audience impacts revenue/giving?
• How does your church grow? Preaching or discipleship or both?
• "Beyond The Flyer": Marketing Strategy (Past & Present)
• Is Jesus Your Focus?
• What Are You Doing Beyond Sunday?

Module 4: Brand Identity 

In this phase, we'll reveal the secrets to building a great brand identity. We'll break down the following:

• Logo Design
• Website: What Every Church Website Should and Should Not Have
• Video Production: Live Streaming and Produced Content
• Social Media: How to Plan Out Social Media That Converts
• Social Media Ad Buying: Why Every Church Should Try Facebook Ads
• Steps to Create Facebook Ads
• Graphic Design
• Content Development
• First Impressions
• Church Marketing 
• The Pastor’s Personal Brand
• Community Interpretation 
• The Impact of Facilities and Location Dynamics
• Outreach/Discipleship 
• Intergenerational Ministry (Meeting The Needs of Everyone)
• Small Groups: "Going Beyond the Men's and Women’s Ministry"

Module 5: Brand Authenticity 

In this phase, we'll focus on the power of sharing the uniqueness of your church. 

• Establishing Standards & Guidelines
• Establishing Your Own Voice
• Establishing Trust
• Inspirational Innovation (Being Original w/o Copying Everything)

Module 6: Brand Execution

We'll give you steps to launch the brand from where you are. Whether the rollout of the new or revised brand is slow or fast, we'll show you how to be successful.

• Innovation!!!!
• Relevance!!!!!
• Launching the New Brand
• Staff Capacity 
• Tracking Metrics/Data
• Marketing Plan Guide
• Content Development